Every industry has one company that can be labelled as a disruptor. In India, Xiaomi is the disruptor in smartphone space. In the audio space, that crown has to go to boAt. These disruptors generally have limited exposure initially and then they grow to become something big. It is true for boAt and its audio products. In the past few years, boAt products have become commonplace. If Xiaomi entered Indian households with Redmi, then boAt became commonplace on Indian ears with Rockerz.
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