Rolex’s overlooked models offer a ton of value and a (relatively) accessible entry point to the iconic brand.

No watch brand even competes with Rolex for communicating success and prestige without saying a word. The Submariner, Datejust, Daytona and other models are immediately recognizable around the world, but the Rolex magic is in part based on exclusivity. They’re expensive, and these are watches that many people aspire to own as a longterm goal.
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