Three small ways Apple can make a big impact in 2023

Too often technology companies get focused on the new, shiny features that get added to every release, touting the latest and greatest capabilities of their products. And, sure, who doesn’t love new and shiny?. But when you’re a huge tech company with multiple platforms, tons of products, and a long history, that prioritization of the new can have a deleterious effect on all those features that are, frankly, a little more well-worn.

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