The App Store and iWork saved the iPad from being “just a big iPhone.”

It’s hard to believe that January 27 marks the tenth anniversary of the announcement of the iPad. As impressive as that first iPad was in terms of hardware, a decade later it’s clear that the iPad succeeded because of Apple’s focus on native iPad apps from the very first day.
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https://www.macworld.com/article/3516029/ipad-at-10-why-apps-made-the-ipad-a-success.html