DIY: Why Apple brings its core technologies in house

During Apple’s recent Q3 financial results call last week, one analyst posed an interesting question to Tim Cook: how does Apple decide which technologies it wants to build itself, as opposed to simply buying off the shelf?

Apple’s fixation on control is legendary. From the earliest days, the company prided itself on building the whole widget, hardware, and software, in an age where those two were becoming increasingly decoupled.
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