When did being able to read the room become a lost art? The arc of backlash to Apple’s “Crush” ad was wild to observe. The Macalope’s first reaction to it was thinking it missed the mark as a metaphor. Destroying the creative arts to make an iPad was not the right way to get across the creative things you can do with an iPad, and many other, better metaphors could have been used. But he certainly didn’t think it’d
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