Even the biggest companies have been caught up in social-media backlashes, from Adobe’s “tone-deaf” software smile correction to Google’s “embarrassing and wrong” AI tool. But I didn’t think much of a potential controversy when I watched Apple’s ad for the new iPad Pro at its Let Loose event this week. Boy, was I wrong about that. The “Crush!” advert tries to get across the perennial Apple concept that the iPad Pro is such a capable and versatile creative tool
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