Destruction may not be the best way to illustrate creativity. It’s the hard lesson Apple learned after significant backlash over its new ‘Crushed’ TV ad promoting the all-new iPad Pro and its revolutionary Tandem OLED screen technology. Now, the company has issued an apology and scrapped plans to run the ad on TV.In the ad, a wide collection of creative tools, from guitars to cameras, paints, a metronome, sculptures, and even emojis, are violently crushed down in a giant
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