Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ad spot, ‘Crush,’ depicts a giant pile of artistic instruments, tools, and ephemera being crushed by a hydraulic press, which then lifts back up to reveal the new iPad. The spot was meant to convey the fact that the new iPad Pro is Apple’s thinnest product ever, but most
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