You could call Amazon’s Kindle Fire the anti-Nexus. While the newKindle Fire HDX may be based on Android, it’s resolutely designed to cater for avid customers of Amazon’s store, tailoring just about every part of the experience to streamline your shopping (whether digital or physical). Amazon may be selling the Kindle Fire HDX 7″ practically at cost, but that doesn’t mean the specifications underwhelm: one of the fastest processors paired with an incredible 7-inch 323 ppi display make for a pocketable powerhouse. Thrown in Mayday, Amazon’s new rescue service for confused novices, and you’ve a tablet that wants to be a jack of all trades. Does it succeed? Read on for the full SlashGear review.

Hardware and Design

Smaller than the last 7-inch Kindle Fire in all dimensions, not to mention lighter in weight, the new Fire HDX 7 may look like its predecessor at first glance but it’s a far more successful design in the hands. Amazon has stuck with the sober blacks of previous models, here covered for the most part in a soft-touch rubberized plastic that makes the bulk of the rear grippy. A glossy strip of black plastic running across the upper edge gives a little visual interest – it’s also where the stereo speakers are, and where your fingerprints are regularly collected on the shiny material.
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