“It’s a total reinvention of a category” – L’Oréal exec on why its new glass, infrared-powered hair straightener is so exciting
L’Oréal Light Straight + Multi-styler has been unveiled at CES 2026 Plates are made from glass and use patented infrared technology Can straighten effectively at lower temperatures L’Oréal has just unveiled its next-gen straightener, and it could be a game-changer – not just for anyone struggling with frazzled locks, but for the haircare market in…
