Amazon is taking a measured yet confident approach to Matter – and that’s a good thing

How many times in history can you remember a room full of competitive tech companies all in the same room with one shared goal – not to compete, but to work together for something better? Imagine now that among these companies are megalithic lumbering giants among men, and you’ve just imagined the room we were in earlier this week. Along with other industry behemoths including Google, Samsung, and Apple, Amazon has committed to the future of smart homes by joining the Connectivity Standards Alliance (CSA), a collaborative group of over 550 companies working together for the cause.  The result is Matter, a new standard, which was officially launched at an event in Amsterdam on November 3.

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