AI has been front and center in many of the biggest announcements at this year’s CES 2024 tech expo in Las Vegas, and Amazon is among the many tech brands that have unveiled plans to integrate AI into their products and services. Its next step? Alexa generative AI experiences. Amazon hasn’t been shy about sharing its AI plans for Alexa. During its September 2023 device event it announced that Alexa will get a new large language model (LLM), alongside new
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