The burr under Volkswagen’s saddle has always been its failure to conquer America. That’s what drove it towards Dieselgate, it’s what pushed it to build a huge factory in Chattanooga and it’s the impetus behind the Volkswagen Atlas Tanoak pick-up concept. It’s good, but will it ever be built?
Tough nut to crack
The biggest selling vehicle in the US is the Ford F-Series. It’s also one of the most profitable vehicles in the US and it’s the one most resistant to invasion, thanks to a 25 per cent tariff on imported trucks.
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