It’s the era of the SUV crossover, with the Hyundai Kona looking to take a bite out of Nissan Juke territory, while taking on its Kia Stonic cousin (that car is built on the same platform, so is essentially much the same car, albeit not so good looking) to standout as the crossover king.
Given the breadth of bright colour options – you can go all-out on lime green and beyond, including colourful interior panel trim – Hyundai is clearly going for “fashion soft-SUV”. With fashion being the theme: the on-the-street-and-heavily-camera-flashed female models on its official website (take a peek, it’s worth it) seem to be heading for catwalk territory, oddly avoiding focus on the supposed star – the car itself. Maybe that’s to avoid people noticing the Kona’s rather pinched-up rear.
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