This is it: one of the most iconic nameplates in trucks has returned to the US, with the covers taken off the 2019 Ford Ranger at the Detroit Auto Show today. Aiming to take a bite out of the midsize truck market, it’s a slice of F-150 ability in a more urban-friendly package. All the same, Ford knows well enough that you can’t count solely on nostalgia for sales.
Indeed, the original Ranger built its loyal following by virtue of its rugged talents, and so that’s what Ford is focusing on this time around, too. A high-strength steel frame underpins an all-new exterior design, each “torture-tested,” Ford insists, alongside the best-selling F-150. The Ranger also borrows some of the full-size truck’s running gear.
That’s the 2.3-liter EcoBoost engine, a turbocharged gas engine with direct fuel injection. For the Ranger, it’s paired with a 10-speed automatic transmission as standard. No power or towing load numbers yet – we’ll have to wait a little closer to launch for those – but Ford is promising torque on a par with a V6 but with the efficiency of a four-cylinder.
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