It’s tough to stand out on the increasingly crowded forecourt of a Mercedes-Benz dealership, but somehow the 2018 E400 Coupe manages it. Maybe it’s not the most aggressive of the German automaker’s cars, or the most powerful, or even the most expensive. Yet it’s a coupe that draws a direct line back, all the way to 1968, through a rich seam of Mercedes heritage. Go figure, then, that when the company invited me out to British Columbia to try it for myself, this grand tourer turned out to perfectly encapsulate the thoroughly modern Mercedes.
Ironically, for all Mercedes’ niche-filling and segment-crossing – there are currently 83 individual models in the automaker’s range, with five new products due in 2017 alone, along with 15 variants of existing cars – the E400 Coupe finds itself with not much in the way of direct competition. The midsize luxury coupe segment is oddly empty these days, most automakers preferring to play in either the compact or full-size segments. Mercedes could, you might worry, have phoned things in with the E400 Coupe as a result.
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