It’s medium-sized SUVs rather than mid-sized passenger cars that are the frontline of the luxury-brand wars these days. Premium-medium sports-utility vehicles were comfortably the largest luxury segment in 2017 with 30,820 sales.
You can take the BMW 3 Series v X3 trend as a microcosm of the dramatic shift in buyer preferences. A decade ago, the Munich brand’s signature sedan outsold its SUV sibling by 5795 units to 1122.
In 2017, 3671 X3s shifted out of showrooms to establish it as BMW Australia’s best-selling model – narrowly pipping fellow sports-utility vehicles the X1 (3658) and X5 (3582). The 3 Series sedan registered 2584 sales.
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