The new so-called “true master of speed” was delivered by Xiaomi today in the form of the POCO F1. This is a new smartphone made in a sub-brand of Xiaomi’s to do battle with brands like OnePlus

The POCO F1 is a smart plan – if you’re all about taking for granted the idea that everyone in India decides on their smartphone buy by brand alone. The Apple way, that is to say.

The folks at Xiaomi that brought about POCO knew what they were doing. They knew exactly what worked for Apple with the iPhone, and they decided to attempt it in India with the POCO F1.
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https://www.slashgear.com/xiaomi-poco-f1-release-date-details-flagship-india-22542161/