Why is the iPhone so successful? It’s simple

One of the biggest imprints Steve Jobs and Jony Ive left on Apple’s design process is a certain kind of product idealism. At its best, Apple is striving to take ridiculously complex products, fusions of cutting-edge computer hardware design and eye-wateringly enormous software code bases, and make them simple. It’s a philosophy that has led Apple to build wildly successful products that its customers love. And there’s one new iPhone 15 feature that perfectly illustrates why Apple’s idealism can

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