When you think of smartphones, the first thing that comes to mind is the latest flagship model. Yes, this term is all over the internet for quite some time now, and perhaps a reason for the OEMs to make huge profits from a niche market segment. To put it straight, a flagship is a device with no compromises and in most cases, the best that a brand has to offer to its premium buyers.

The hype created around flagship phones is a psychological marketing technique that’s not a common practice in the smartphone market but a tested method to create demand for any product. The leaks that arrive before a phone is revealed or those new technology features which are the focal point of a new offering, all of it is to generate curiosity and demand.
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https://www.slashgear.com/why-compulsive-spending-on-new-flagships-is-ill-advised-20625647/