MetroPCS initially launched in 2002, operating only in major metropolitan hubs like New York City, Miami, and San Francisco. However, by 2005, the brand acquired over 1.5 million subscribers because of their affordable phone plans. The brand expanded its reach over time by entering markets in Dallas and Tampa. Its success attracted attention from the likes of T-Mobile, which moved to acquire MetroPCS in 2012 as a means to compete with other affordable brands like Cricket Wireless and Boost
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