What Apple Could Do With iPhone 15 Prices Next Year

Apple unveiled theĀ first iPhone for $499 in 2007, an eye-watering price at the time. Since then, the cost of Apple’s iconic product has steadily — sometimes dramatically — increased, due to a wide array of factors, like improved technology and features. The tech giant also faces consistent pressure to keep growing its booming iPhone business, which accounts for nearly half its revenue.

Read more