Sony is being strange lately, at least when it comes to its mobile devices. We already know that the Xperia Z4 would be coming soon, considering it was a no show at MWC last February even while the Xperia Z4 Tablet debuted with the name. The OEM seems to also flip flop on its position about releasing a flasghip once or twice a year. And now it just revealed the Xperia Z4 and, unlike its rivals in the market, it didn’t even hold a special event to do so, which is a weird treatment of a flagship.
Seeing the Xperia Z4 might trigger a sense of deja vu. Yes, it looks exactly like the Xperia Z3, give or take a few tweaks in the external design. To say that Sony’s flagships haven’t undergone a significant evolution over the past 2 or 3 years would be an understatement. Even HTC changed clothes in more visible and easily identifiable ways. Then again, maybe Sony is aiming for brand and design familiarity more than any novelty that could have brought in fresh new blood. It is slimmer, at 6.9 mm, and lighter, at 144 g, than its predecessor, but these are subtle differences that are unlikely to win new hearts, or win back old ones.
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https://www.slashgear.com/sony-xperia-z4-unveiled-without-fuss-or-fanfare-20379792/
