Next week, Samsung executives will take the stage at a press event in New York to unveil the next generation of the Korean company’s supersize Note smartphone. This isn’t gonna be just any old product launch; a lot is riding on this particular phone.

Samsung almost had a winner on its hands with the Note 7, a feature-packed phone that dazzled critics —  until it turned into a literal garbage fire. Now, Samsung seeks to recapture the pre-recall magic with the Note 8.

Concept Credit: Benjamin Geskin

Samsung faces two hurdles with this launch. First, the infamous recall has made the Note a punchline, and the company needs to turn that around by executing its next Note perfectly. The second challenge is timing: The Galaxy Note 8 is heading to market just weeks before Apple takes the wraps off its 10th anniversary iPhone, and the buzz surrounding that device is already deafening.
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