Samsung doesn’t just have the Galaxy S10 making its big debut next week: the phone-maker will also open up three new stores in the US on the same day. The Galaxy S10 – indeed multiple versions of the phone – will be revealed on February 20, and at the same time Samsung will have new retail locations in three cities in the US for the first time.

Globally, Samsung has opened its own, brand-specific stores before. In the US, though, it has traditionally taken a partnership approach instead. Rather than a single location that solely sells Samsung hardware, its “Samsung Experience” locations have been located within existing stores like Best Buy.
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