Google is reportedly taking another leaf out of Apple’s playbook by developing its own processors – based upon Samsung designs – for use in Pixel smartphones.

According to an Axios report, the company has made “significant progress” on the silicon that could be powering Pixel phones as soon as next year’s releases.

The report says the chip is code-named Whitechapel and has been built in collaboration with Samsung. The Korean firm not only does a lot of the heavy lifting on Apple’s A-Series chips, it also makes its own Exynos processors for Galaxy phone releases in some territories.
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