A smartphone for the cost-conscious. Going SIM-free and eschewing carrier subsidies has been slow to catch on in the US, but with T-Mobile USA’s “Uncarrier” movement gaining pace, perhaps the time is right for handsets that bear their true sticker price. Motorola is aiming big with the Moto E, but it’s walking a cautious and tricky balance between specs and savings.

Hardware and Design

If you’ve seen the Moto X or Moto G, the Moto E won’t come as a surprise aesthetically. With a 4.3-inch screen and curved back, its 124.8 x 64.8 x 6.2-12.3 mm plastic body nestles into the palm nicely. None of the obvious premium appeal of a metal phone, of course, but then again nothing that screams “cheap” either.

Motorola will let you pull off the back covers and replace them with different colored panels, each clocking in at around $15 apiece. Frustratingly, while you can see the battery through a cutaway notch of plastic, you can’t actually remove it yourself. The rest of the device is sober, though I could do without the two slices of chromed plastic on the fascia, which seem a little tacky.
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