Samsung opened its big Galaxy S10 event this week with its headline news: the flexible Galaxy Fold smartphone is not only real, it’s really launching – not to mention it’s also really expensive. It was a bold move by the phone-maker, one that ran the potential risk of overshadowing the more mainstream (and thankfully more affordable) Galaxy S10, S10+, and S10e.

The reaction to the foldable phone was divided from the outset. From the audible gasp – or was it a hiss? – from the collected crowd at Unpacked 2019 when Samsung confirmed its new tech showcase would cost $2,000, to the coos of geek pleasure when it transformed from closed, to open, to closed again, it seemed as though the Galaxy Fold had instantly found some teetering spot between head and heart.
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