You probably have a clear image of what a smartphone looks like. If someone asks you to sketch it from memory, you’ll likely go the same route many people tend to: A large rectangle housing a smaller one as the screen and a couple of specks for the buttons thrown in here and there.

It’s not your fault that you came up with a generic outline; that’s exactly what most manufacturers have been doing since the inception of smartphones. In fact, the fundamental design elements of nearly each major consumer tech product like tablets, televisions, and laptops have remained largely identical as well.
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