After months of rumors about a hefty price increase, the iPhone 15 Pro Max didn’t really get one. Instead, Apple forced everyone to spend $100 more on the 256GB model by removing the 128GB option but kept the price at $1,199. Now we have a pretty good reason why. According to an analysis by Counterpoint, the iPhone 15 Pro Max costs $37.70 more to build than the iPhone 14 Pro Max. The main reasons for the increase are the

Titanium casing: $7

A $38 increase might not seem like much, but it’s about 8 percent higher than the iPhone 14 Pro Max. (By comparison, the bill of materials for the 14 Pro Max increased by less than 4 percent.) Multiply that by the number of iPhone 15 Pro Maxes Apple is expected to sell, and you’ve got a heck of
…
Read more