It’s no secret that Apple has been biding its time on the AI front, and the latest intelligence surrounding iOS 18 suggests that the company’s upcoming generative AI features could differ from those already available on Samsung and Google Pixel devices in one key way.According to Bloomberg’s resident Apple expert Mark Gurman (via MacRumors), Apple’s generative AI features will be underpinned by a proprietary large language model (LLM) that runs entirely on-device, rather than via the cloud. This approach
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