In early 2023, Instagram announced a new feature called Broadcast channels and, in September, the feature finally made its way to the UK. Instagram Broadcast channels are essentially large-scale, primarily one-sided group chats that allow creators to message large numbers of people at one time. Creators can use text, photo, video, voice notes and polls to communicate with their followers, updating them with news and account changes and sharing behind-the-scenes moments without overcrowding their feed. Those who
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