Google is readying a wide-reaching search engine update that it says will improve the quality and authenticity of results. In a new blog post, the company describes a series of changes set to roll out in the coming months, the broad objective of which is to crack down on “SEO-first” content designed to perform well in search rankings instead of directly addressing the needs of human readers. Similarly, Google will attempt to deprioritize unoriginal content and reporting, including  information aggregators that do not themselves add value to the conversation, and promote product reviews that demonstrate clear first-hand expertise.
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