“All phones look the same.” Not anymore. 2018 may have been a pretty stale year for phone designs, but this year has been anything but – and it’s only March. We’re not just seeing obscure brands having the guts to introduce wild designs, but mainstream manufacturers are coming up with designs that are truly different.

And as with going off the beaten path, not all of these ideas work. Some are genius; innovative ideas that have functional applications that we would love to see in more phones. Others are just gimmicks – manufacturers pushing for superficial, eye-catching features that are unlikely to convince the masses.
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https://www.slashgear.com/genius-or-gimmick-the-crazy-phone-showdown-17569936/