When Apple announced the iPhone 15 lineup in September 2023, the company received mixed reactions from consumers concerning the choice of colors for the phone. The iPhone 15 and iPhone 15 Plus models came in five color options: black, blue, green, yellow, and pink. For 2024, the iPhone 16 and 16 Plus models continue to be offered in five color options: white, black, pink, teal, and ultramarine.  While these palettes sound very similar, Apple offered extremely pale shades to consumers
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