Back in July, when Bowers & Wilkins unveiled its new PX7 S2 noise-canceling headphones ($400, £380, AU$650), it also teased its upcoming flagship PX8 headphones, saying they would cost $549. Well, now the PX8 have hit the market, but Bowers & Wilkins says they cost $699 (£599, AU$1,150) or $150 more than Apple’s $549 AirPods Max noise-canceling headphones, which typically get discounted to $479 or less. .
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