The ASUS Zenfone 3 Zoom is not the company’s first “zoom” smartphone. In 2015, they released the original Zenfone Zoom, however, it didn’t get enough traction considering the price and competition. After two years, ASUS revived the Zenfone 3 Zoom with a fairly strong combination of premium build, dual rear cameras, capable specs, and large battery.

Design and Construction

Asus went back to the drawing board and had to re-think the concept that would best represent their “Zoom” line. As a result, the Zenfone 3 Zoom sports a very different look compared to its predecessor.

It’s no longer bulky and unwieldy but instead features a thinner profile with rounded sides. The design is akin to the Zenfone 3 Max but more attractive and in a way, has a similar appeal as the iPhone 7 Plus.
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