Apple’s Next iPhone Might Not Get a Price Increase. Here’s Why

Apple unveiled the first iPhone for $499 in 2007, an eye-watering price at the time. Since then, the cost of Apple’s iconic product has steadily — sometimes dramatically — increased, due to a wide array of factors, like improved technology and features. The tech giant also faces consistent pressure to keep growing its booming iPhone business, which accounts for nearly half its revenue.

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