It’s time Apple considered creating something akin to their MacBook Air, but in a smartphone. Considering their most recent announcement about the big bummer that is China’s current economy and their overall slightly-too-high expectations for sales of the iPhone XS, XS Max, and XR, it might well be time to consider something with as few frills as possible. I believe it’s time for an iPhone with the bare essentials.

If you’ve looked at the most recent Counterpoint Research Market Monitor (Q3 2018) report, you might think I’m nuts. Why would Apple want to do anything other than what they’re doing now, now that they’ve got 47% of the “premium smartphone segment” in the market – that’s smartphone shipments, mind you, not end sales.
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