It seems Google’s incessant vouching for the RCS (Rich Communication Services) standard with the #GetTheMessage campaign has finally caught Apple’s attention. The company says that next year, it will bring support for RCS Universal Profile to the messaging experience on iPhones. Now, this is not Apple opening iMessage to Android. Instead, this is just Apple opening up to a messaging standard that breaks the feature wall when messages are exchanged between Android and iOS devices. The shift to RCS,
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