Alcatel has been offering smartphones for quite some time, but its brand never quite made a splash in the United States. That’s probably because the company hasn’t tried to vie for the flagship market. It’s been focused on lower-tier, budget devices instead.

Alcatel’s long-winded naming structure was also a stumbling block  – take for example, the Alcatel OneTouch Fierce XL. Thankfully, the company corrected its branding and dropped the OneTouch name altogether earlier this year. The same time it made that announcement, it also unveiled the Idol 4S, the fourth generation in the Idol lineup and the company’s 2016 flagship smartphone.
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