A limited Google Pixel 5a launch may be a smarter strategy than you think

As reported last week, Google is drastically scaling back the Pixel A-line this year. Rather than the relatively wide launch like the Pixel 4a of last year, it’s launching the new Pixel 5a 5G in only two countries — the U.S. and Japan. Even for Google’s modest Pixel ambitions, this is unlikely to be a good sign. But rather than dwell on the doom and gloom scenarios, there are some things we can take away from Google’s revised strategy.

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