It’s fair to say that almost every smartphone manufacturer wants to bring out an iPhone killer, but so far none have succeeded. Samsung sells more phones than Apple overall, but even its biggest flagships like the Samsung Galaxy S7 don’t generate quite the same level of hype.

Attaining the iPhone’s cult-like status seems unreachable for most brands. Simply making a great handset won’t do the job – at any given time the latest iPhone is rarely the best phone available. Strong marketing surely helps, but to explain the phenomenon away with that alone seems reductive.

Whatever the reason, no other brand has quite managed to make an iPhone killer, but plenty have tried, and, as the following five handsets show, often failed quite spectacularly.
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