E-bikes are on the charge, and that fact isn’t missed by Irvine-based Super73. The five-year-old brand offers a range of pedal-assist e-bikes that focus on making the riding experience as easy and unintimidating as possible, pairing some moto-influence with the classic beach-lifestyle cues of the ’70s and ’80s. And it’s a novel take in the greater two-wheeled world, which naturally gravitates towards performance—as seen with the growing pedal-assist commuter, road, and mountain bike offerings available. That’s at one end of the spectrum, while things like the new Super73-ZX are all about one thing—fun.
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