Harley-Davidson may be one of the best-known brands in the motorcycle world — hell, one of the best-known brands in the world, period — but that brand recognition hasn’t been translating to growing sales. 2019 saw the brand’s units moved drop for the fifth straight year in a row, a consequence of its difficulties in pulling in fresh customers as their current ones grow older.
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https://gearpatrol.com/2020/04/02/meet-harley-davidson-top-secret-cafe-racer-and-flat-track-motorcycles/