Two weeks ago we attempted: Indian vs Harley, Five Ways to Pick the Motorcycle That’s Right For You, and that was kind of fun. But it didn’t really delve much into the psychology of the thing much more than to observe that the love of any motorcycle is a more subjective thing than most major purchases.

Indians seem to be winning most of our comparison tests lately, where we attempt complete objectivity. But it’s always a close-fought battle, and unfortunately, our criteria can’t include the non-numerical emotional attachment lots of people feel for their motorcycles.
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https://www.motorcycle.com/features/harley-or-indian-which-american-iron-icon-is-right-for-you.html