Husqvarna’s US media guy, Andy Jefferson, is a little worried about Husqvarna’s name recognition in the States, though worried is probably not the right word. More like “interested in” or “amused by.” Husqvarna’s been selling bikes in the US for decades (Andy raced them in the early ’80s), but it still seems like the few Americans who do recognize the name Husqvarna associate it with chainsaws and sewing machines. Dirtbike people have no excuse since Husky’s won a couple of US championships lately. But you do have to give streetbike people a break. I mean, Husky’s only been back in the streetbike market in the US, since, uh, 2018.
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