What is augmented reality? A guide to the new digital frontier

Augmented reality is the golden child in most tech companies’ eyes, with everyone from Microsoft and Apple to IKEA and Gucci investing in the tech.

But, with it sounding very similar to its big sister, virtual reality, you may be struggling to figure out what exactly it is.

Here to help we’ve created this guide detailing what augmented reality (AR) is, including what hardware it currently runs on and what surprises tech companies use it for in the near future.

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