The Game Boy family of systems, by any metric, was a sales sensation with around 118.69 million units sold. Game Boy Color’s tremendous support was backed by quite a heavy advertising campaign, with one commercial building a bold and bright map of the United States out of differently-hued Game Boy Colors, for example. It stands to reason, then, that other manufacturers wanted to try and piggyback on the handheld’s cachet. In September 1999, the U.S. company Singer Sewing Machines declared bankruptcy.
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